It is only recently that the power of blogging when it comes to internet marketing is being recognized. For a long time, blogs were associated with people’s online personal diaries. But know, savvy marketers know how easy it is to shape public opinion through such a “personal diary”. If you are a marketer, blogging is something you really should have in your arsenal. Here’s why:
Nothing can beat the sheer simplicity of blogging. If you use a free platform like WordPress or Blogger, you can get started within 5 minutes. You can very easily make multiple blogs focusing on different niches and influence a lot of opinion.
Because blogs have long been associated with online private diaries, people have come to expect authenticity with blogs. What the blogger writes feels like the truth to a reader. While traditional advertising can invoke skeptic thoughts, blogging feels more earthly and genuine – a great asset to any marketer.
3. Low Cost
You don’t have to pay a dime for starting a free blog at Blogger or WordPress. If you want to have a custom branded blog, all you need is a domain name and a cheap hosting account. You could get started for as little as $15 and pay just $5 per month for hosting. This is very, very low cost as compared to traditional advertising, where figures are quoted in thousands rather than single digits.
Imagine being able to hold a conversation with 10,000 people at a time. This is the power that a blog gives you. Blogging is conversational by nature. You can initiate a dialog with a visitor and he can respond through the comments. Other readers can join in, and suddenly, you have dozens of people talking about a topic. Imagine the marketing possibilities!